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Style, not Fashion

April 27, 2012

It’s not about fashion, it’s about style.  I feel like I’ve been saying this a lot lately, mostly to describe a new wave of creative talent that seems to be shaking up the fashion style scene in Boston.  Instead of following trends or trying to emulate what’s happening in other cities or on the pages of a magazine, many Bostonians seem to be flexing their personal style muscles and are looking good doing it.   It also makes me very happy to see how companies like Zoora and Karmaloop   (to name just a few) bring a new perspective and shopping experience to customers and give them the confidence to try things and experiment with their style.

Another incredibly notable gentleman around town is Jeff Lahans of DressCode Boston.  Jeff has incredible energy, a great eye, and the unique ability to bring brands together and get things done.  At a fashion show last week, Jeff debuted a video we styled with him, and I’m super excited to share it with you.  Enjoy!


The video tells the story of a woman who helps solve her attractive neighbors wardrobe issue by anonymously leaving him something stylish to wear (ie. no more sexy black t-shirts for him!).  I especially love the Twitter exchange between herself and @DressCodeBos, so be sure to pause the video to read it.

All of us at Avanti diligently work to make this world a more stylish and beautiful place, and we’re excited to work with people who also maintain this ideal.  Many thanks to Jeff for including us in the shoot and to Bob Packert for the amazing visuals.  Makeup by our very own Rob Martelli and hair by Alex Iacobacci.


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